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I work for a large blog/web company. How can video increase user engagement on our site?

27 June 2009 No Comment

Video is much more engaging than text. It draws more users and keeps them on your site for longer. YouTube has a large repository of Internet video content along with the search, playback and API tools to make adding video easier for you.

When looking to increase engagement, try using video as a way to start discussion or make a commentary by creating more context for your users:

Screenshot of Perez Hilton website
source: http://youtube.com/youtubeonyoursite

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